Hidden Pigeon Co. (HPC) has added two new members to its staff, Tori Prepare dinner and Paula Allen, because it expands writer Mo Willems’ character manufacturers. Tori Prepare dinner will function Senior Vice President, Franchise Administration and Paula Allen will fill the position of Publishing Guide. Allen and Prepare dinner will report back to HPC CEO Karen Okay. Miller.
In her new place, Prepare dinner will lead and develop HPC’s short- and long-term technique on a world scale. She can even spearhead the expansion of the corporate’s shopper merchandise packages and determine, consider, plan, and pursue franchise alternatives inside publishing, digital and social media, shopper merchandise, gaming, content material growth, and dwell occasions.
Prepare dinner has in depth expertise in franchise and model administration, retail growth, advertising and marketing, and shopper merchandise. Earlier than she joined HPC, Prepare dinner served as Spin Grasp’s Vice President, International Model Administration and Advertising and marketing, the place she led design groups and the model marking within the Wheels and Motion product growth and enterprise technique areas.
Previous to her place at Spin Grasp, Prepare dinner served as Vice President, International Franchise Advertising and marketing, Retail Growth and Location-based Leisure at Mattel; Senior Vice President, Shopper Merchandise (Licensing, Retail growth and Advertising and marketing, Artistic, Product Growth at Saban Manufacturers; and Vice President, Retail and Enterprise Growth at Sanrio.
“There are such a lot of alternatives to share Mo Willems’s great and beloved characters along with his massive and dependable fan base, who already know and love The Pigeon, Elephant & Piggie, and Knuffle Bunny, and to introduce them to new followers,” Prepare dinner says. “I sit up for serving to to drive the expansion of those enduring manufacturers in inventive new methods.”
In her new position as Publishing Guide, Allen will broaden the Mo Willems universe within the licensed format whereas constructing on the writer’s work with Union Sq. & Co., HPC’s publishing associate. Allen has greater than 30 years of publishing expertise. She based the consultancy Screenland Literary Associates and has been offering literary providers to authors and screenplay writers whereas serving to companies develop mental properties and increase abroad.
Earlier than she based Screenland Literary Associates, Allen served as Senior Vice President, Nickelodeon International Publishing, DVDS, and Stationery at Nickelodeon Shopper Merchandise, the place she retooled and merged the worldwide and home publishing enterprise items into one group. Previous to becoming a member of Nickelodeon Allen was Vice President, International Publishing at Warner Bros. Shopper Merchandise and Merchandise Supervisor, Juvenile and Speciality Enterprise at Barnes & Noble.
“Mo Willems has introduced such brilliantly partaking tales to life for generations of younger and younger at coronary heart readers and I sit up for working with Karen, Tori, and the entire HPC staff to develop much more methods for customers in every single place to interact with these book-based manufacturers,” Allen says.
“Tori and Paula are acknowledged leaders of their respective fields and improbable additions to our rising staff of remarkable expertise,” Miller says. “We’re delighted to have each of those excellent professionals onboard to assist us prolong our distinctive IP to an excellent broader viewers of children and ‘former youngsters’ throughout a number of platforms and merchandise classes all through the U.S. and around the globe.”
For extra data, go to hiddenpigeoncompany.com.
