Talkin’ Toys: A ‘Relatable’ Rebrand

Our transition from What Do You Meme? (WDYM?) to Relatable displays our progress right into a full-fledged shopper merchandise firm. WDYM? began all of it, and whereas it stays a core class, our enlargement into card video games for adults and households, out of doors toys, plush objects, and well being & wellness merchandise highlighted the necessity for a reputation that displays our various lineup. Relatable encompasses our dedication to creating merchandise that resonate with people, aligning with our expanded vary of choices.

Since becoming a member of as CRO, my major focus has been aligning our strategic progress pillars with our current retail partnerships. We’ve explored methods to streamline our retail ways and advertising efforts to spice up model recognition and introduce new merchandise successfully. To realize this, we’ve merged the gross sales and advertising groups beneath my management to ascertain a strong basis for ongoing progress.

Rob has been instrumental in driving our progress in licensed merchandise. Leveraging his experience, we’ve continued to broaden our Squishmallows Heating Pads line with the introduction of Archie and Wendy earlier this yr. Constructing on this success, we’re thrilled to announce that we’ve got some thrilling new licenses within the pipeline for this yr, together with new emotional assist merchandise and extra!

The acquisition was rigorously pushed by our founders and marks a major milestone for Relatable, representing our first strategic transfer into the world of acquisitions. HAK’s standing because the premiere homicide thriller franchise completely enhances Relatable’s place because the No. 1 chief in grownup card video games.

From the beginning, it was clear that HAK’s distinctive providing crammed a white house available in the market that we’ve been eyeing for a while now. This acquisition not solely expands our product portfolio but additionally opens up thrilling alternatives to faucet into a brand new buyer demographic fascinated by technique video games. Whereas our current product line focuses on informal and straightforward play, HAK supplies a strategic avenue for us to diversify and additional solidify our management within the trade.

The concept behind our cute plushie heating pads was simple: We seen a niche available in the market and determined to fill it. Conventional heating pads have been purposeful however lacked character, so we sought to vary that. Collaborating with Jazwares allowed us so as to add a singular twist to our product and seize the eye of shoppers on the lookout for one thing totally different.

Innovation is our core focus at Relatable, whether or not it’s throughout the video games class or in fully new segments, we’re centered on bringing innovation to our target market. With a deep understanding of millennial and Gen Z wants, we constantly search to reinvent and reinvigorate classes.

One of many fundamental causes I used to be drawn to Relatable was the method and pleasure the corporate has in the case of driving newness and innovation. We are going to apply these similar ideas in persevering with the evolution of the HAK model and are tremendous excited to deliver these to life over the subsequent 12 to 18 months!