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Thursday, November 7, 2024

LEGO Hits the Fuel on System One with New Aston Martin Set


The LEGO Group has expanded its System One (F1) constructing set choices with the discharge of its newest, a double pack that includes the podium-finishing AMR23 race automotive and the Aston Martin Vantage Security Automobile.

That includes a putting inexperienced colour and design particulars just like the Halo, rear wing, and associate logos, the two-in-one Aston Martin set comes with 564 items and retails for $44.99. It joins LEGO’s roster of different F1 units in partnership with manufacturers like McLaren and Mercedes. 

This two-pack joins a handful of different LEGO F1 merchandise. | Supply: The LEGO Group

“I’ve grown up as an enormous fan of Aston Martin, so working with them on this set fulfilled a lifelong dream” says LEGO Group Designer Dan Squirrell. “I particularly loved working with the workforce at Aston Martin and my colleagues at The LEGO Group to get the small print excellent, by discovering new methods to make use of the bricks to get the right shapes.”

Matthew Chapman, Head of Licensing and Merchandise, Aston Martin Aramco System One Group, provides, “We’re enthusiastic about this collaboration with The LEGO Group to deliver the Aston Martin Aramco and Aston Martin Lagonda manufacturers collectively in a single pack. Every mannequin within the set showcases our well-known British racing inexperienced colours, and we can not watch for followers to get their arms on this so as to add to their automotive collections.”

The deal was brokered by IMG, a sports activities, occasions, and illustration firm. For extra info on LEGO’s F1 choices and different partnerships, go to The LEGO Group web site.

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