Famend youngsters’ vogue footwear mogul Falc celebrates a milestone anniversary this 12 months, marking 50 years of dedication to protecting youngsters effectively and completely happy. It’s usually mentioned that no guide can actually information you on being good mother and father; on the coronary heart of it, all we would like is to make sure our kids’s well-being and happiness. And that’s exactly what Falc goals to realize.
For 50 years, Falc, together with its staff of specialists, has been dedicated to growing protected and cozy footwear, providing solely one of the best on your youngsters. Their focus extends past technical excellence to embody fashionable design, understanding that children are fashion-conscious and have discerning tastes.
Falc’s mission is to check one of the best on your youngsters and make it a actuality every single day—similar to you. Be part of us as we dive into an unique interview with Falc CEO Salina Ferretti, the place we discover the secrets and techniques behind their enduring success, the inspirations for his or her designs, and their imaginative and prescient for the way forward for youngsters’s vogue.
Falc is famend within the youngsters’s vogue business. What units your manufacturers aside and makes them so particular?
Our manufacturers, Naturino and Falcotto, are well-known for his or her Italian vogue designs and distinctive high quality. We collaborate with pediatricians to make sure one of the best shoe constructions, making us an undisputed chief in youngsters’s footwear for generations.
What would you say is the key behind Falc’s enduring success and recognition?
Falc has an unbelievable worldwide staff that works along with dedication and fervour. This, mixed with our proficient designers and steady innovation, positions us as an organization prepared for the longer term.
What evokes the designs and collections at Falc manufacturers every season?
Every season, our staff of designers attracts inspiration from unique corners of the world and the streets of main vogue capitals. We all the time select themes that excite us probably the most, bringing shade and enjoyable to our collections.
What recommendation would you give to younger entrepreneurs seeking to begin a profession in youngsters’s vogue?
We positively suggest being unique and selecting a selected market to focus on, as vogue developments can fluctuate enormously from one nation to a different.
How do you envision the way forward for the retail and vogue market, notably in mild of current developments and adjustments?
We imagine that trendy specialty shops and vogue boutiques will change into stronger inside their native communities, whereas profitable e-tailers will proceed to develop.
What are your ideas on bodily occasions and networking versus on-line platforms?
Nothing beats a bodily occasion for networking and assembly new prospects or manufacturers. Nonetheless, on-line platforms are glorious instruments for contemporary help.
What’s your favourite shoe from the upcoming assortment?
One among our favourite footwear for subsequent season is the Naturino Pinn, a enjoyable sneaker obtainable in numerous colours, prints, and supplies. From glitter to rainbow shades, the choice is infinite.
How do you see the children’ vogue market evolving within the subsequent 5 years?
The youngsters’s vogue market is strongly influenced by streetwear and luxury. Nonetheless, we imagine that dressing up for particular events will change into extra necessary, and the demand for magnificence will improve.
What do you suppose is the best advertising and marketing instrument at the moment?
The best advertising and marketing instrument at the moment is undoubtedly social media, because it permits for direct engagement with our prospects and the power to showcase our newest collections in real-time.
You may be showcasing the brand new SS25 assortment on the Kids’s Present in New York. Do you discover the US youngsters’ vogue market differs considerably from the European market?
Sure, the 2 markets differ quite a bit. The collections are completely different for the reason that type priorities usually are not the identical. Moreover, the distribution and gross sales strategies are very particular. In Europe, the markets are distinctive and diversified, with many vogue capitals. Equally, within the USA, every area has completely different developments and priorities.
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