This Tuesday, we had the chance to catch up and chat with Chantal Danguillaume, the Occasion Director at Playtime & Child’s Hub.
After an training in style advertising and marketing, Chantal Danguillaume started her skilled profession in numerous positions and corporations of all sizes throughout the textile business. She labored as a shopping for assistant, product supervisor, a purchaser, assortment director, and even collaborated within the creation of a model. She focuses on girls’s and kids’s clothes, swimwear, lingerie, and style, with 30 years of expertise within the worldwide style business.
Now, Chantal is the Occasion Director at Playtime & Child’s Hub, performing as an lively and enthusiastic chief for the crew. Having been an exhibitor on the exhibits earlier than becoming a member of the crew in a number of completely different roles, her present place as Occasion Director is knowledgeable by the completely different views she has gained by her experiences. Chantal is captivated with her work, loving the combo of human {and professional} environments and the way worldwide her interactions are. Whereas she enjoys working with manufacturers, designers, patrons, brokers, and press places of work, Chantal’s first ardour is constructing the model provide for our commerce exhibits. Discovering the collections, the merchandise, the supplies, the know-how… it’s her driving drive and the guts of her dedication!
You may have labored within the youngsters’ style business for a very long time. Why youngsters’ style?
It was the market that has made me curious about youngsters’s style. The TCN assortment was aimed toward girls within the spirit of a life-style model, so it was pure for me to launch the mini TCN assortment, I used to be merely responding to what our shoppers and associate shops have been ready for by providing a group that didn’t exist anyplace else on the time. We have been the one seashore and swimwear model to exhibit at Playtime in 2006. One factor led to a different, and I used to be fortunate sufficient to satisfy Hortensia and Sébastien de Hutten who began me on this lovely journey by which I develop each day.
To what do you attribute your success?
My ardour and my involvement. I analyze rapidly, I observe, I problem myself, I take dangers, and I contain my colleagues and managers within the journey. Above all, it’s the work of a bunch of visionary and inventive consultants!
How do you see the youngsters’ style market in 5 years?
It’s not straightforward as a result of lots can occur in 5 years, because the final 2 years have confirmed. I’m seeing an attention-grabbing shift in new manufacturers who proceed to supply merchandise which can be distinctive, lovely, and sensible, in addition to ethically made, whether or not that refers back to the supplies they use or that the individuals who made them are handled effectively. It’s more and more a query of attaining the worth vary that meets the wants of the ultimate buyer. Within the European market, I’ve noticed a shift in the direction of the American mannequin the place Playtime and Child’s Hub manufacturers coexist.
Which abilities are crucial within the youngsters’ style business?
Past understanding and realizing the completely different specificities of the youngsters’s, child and teenage markets, the talents are the identical as these required for ladies’s and males’s by way of enterprise. It’s a must to have persistence and the money move that goes with it.
What recommendation are you able to give to manufacturers taking part in a commerce present?
Put together their present effectively prematurely, be current throughout it, and observe up with contacts after it.
It’s vital to ask patrons, potential shoppers, contact brokers and members of the press, and many others. The present works when there are conferences between patrons and types, as soon as the actor is within the aisles, it’s as much as you to persuade them!
Work onerous in your photographs, as they’re the home windows into your model! It’s vital to arrange a pleasant sales space to ask guests to return uncover your model. Ensuring your social media and web site are up to date is crucial as effectively, as a result of patrons will instantly go test this after they uncover your model on the present.
It’s additionally vital to have your web site translated in English, as a result of whether or not the present is in Paris or New York the patrons come from everywhere in the world!
Utilizing environment friendly instruments like our associate B2B ordering platform, OrderWizz, is a good way to arrange for commerce exhibits, too. Instruments like this permit you to arrange your individual wholesale showroom, ensuring your B2B enterprise is able to flip contacts into orders.
By no means hesitate to name us in order that we will advise you in accordance with your wants and expertise. I strongly suggest taking advantage of the instruments and alternatives for visibility that commerce exhibits can give you. Don’t cross up on these valuable alternatives, even in case you don’t see the outcomes instantly.
Above all, present that you’re completely different!! Your model is contemporary!! It’s accessible!!
What recommendation would you give to anybody who want to pursue a profession in youngsters’ style?
Other than having artistic and entrepreneurial expertise, I feel that you must begin small and develop step-by-step. It’s a really wealthy and thrilling area of interest market. You should know easy methods to create the model, to make it develop and evolve, as a result of manufacturers develop with their creator, in addition to with generations of fogeys. It’s a must to put together to cross generations whereas sustaining your identification!!!
Who’s your style icon, previous or current?
Jean Paul Gaultier.
What evokes you?
Folks, studying, movies, the French writer Molière! Sensing how society is reworking. All the things touches me, I’m extraordinarily delicate to all types of aesthetics corresponding to nature, meals, structure, artwork, dwelling issues!
What are your favourite cultural magazines/publications? How about podcasts?
My favourite is Playtime Journal! Nonetheless, I learn all the youngsters magazines, and I observe as many social media accounts as I can. From a extra private perspective, I hearken to merchandise and browse plenty of books on neuroscience, psychology, and sociology.
What’s your favourite place on the earth?
Siting with my toes within the sand looking on the sea.
What are major variations between regional market, Playtime have presence in Europe, US and Asia.
The best way boutiques construct the provide of their shops isn’t the identical, neither is the way in which of approaching the markets. The customs and habits are additionally completely different with regards to dressing youngsters. Sure markets are wonderful for sure manufacturers and never for others. Different manufacturers mix in all over the place.
What can we anticipate this season at Playtime Paris?
A powerful version, the proper wardrobe chosen for all of the patrons around the globe who pay shut consideration to what they select and purchase.
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