On the earth of youngsters’s trend, Monnalisa stands as a beacon of excellence, famend for its iconic ceremony attire for ladies and trendy elevated outfits for on a regular basis put on. Every bit, crafted in Italy with distinctive high quality and a spotlight to element, embodies the model’s dedication to model and class.
Just lately, we had the privilege of talking with Diletta Iacomoni, the inventive drive behind Monnalisa, who shared insights into the model’s success, the variations between the EU and US markets, and the essence of nice Italian trend. Her phrases make clear the model’s unwavering dedication to creating timeless items that enchant each youngsters and their mother and father alike.
Monnalisa is famend within the youngsters’s trend business. What units Monnalisa aside and makes it so particular?
I believe its essential success is providing a really sturdy interpretation of Made in Italy, bringing collectively all of the connotations of high quality, refinement and a spotlight to element that that label entails.
What would you say is the key behind Monnalisa’s enduring success and recognition?
Based in 1968, our model has all the time stood out as a result of it has interpreted a up to date romantic aesthetic that has gained over youngsters and their moms.
As a household enterprise, how does this affect the model’s id and decision-making processes?
The model is the results of the entrepreneurial inspiration of my father, Piero Iacomoni, and the styling expertise of my mom, Barbara Bertocci. Their values permeate the corporate, which has all the time proven that it’s able to adapting its construction and shifting with the instances. However household values stay a beacon and a information for us all.
What conjures up the designs and collections at Monnalisa every season?
Creativity is a way of thinking that requires an excessive amount of self-discipline. My workforce is made up of greater than 35 individuals, every as exceptionally gifted because the final. We carry collectively all the things that stimulates us from an aesthetic viewpoint: trend traits, artwork, journey, tradition. It’s a inventive course of that ends with the demanding work of making a brand new assortment that’s each trustworthy to the Monnalisa model and in addition surprisingly new.
What recommendation would you give to younger entrepreneurs seeking to begin a profession in youngsters’s trend?
I believe this can be a significantly troublesome business, given new demographics, quick trend, stringent security rules and administration of measurement growth. Ardour won’t suffice; anybody hoping to work on this business should purchase strong expertise and be open to digital applied sciences, together with AI, which can assist handle the brand new challenges…
Might you share with us your prime 5 favourite items from the brand new assortment?
My favourite items are those for teenagers: I significantly like cargo denim trousers, paired with a collared poplin shirt and sweet pink houndstooth spencer! However after all our heritage facilities round romantic formal attire and our traditional mannequin, the Saint Tropez.
You may be showcasing the brand new SS25 assortment on the Kids’s Present in New York. Do you discover the US children’ trend market differs considerably from the European market?
The primary distinction pertains to events of use: in Europe and another areas of the world there are lots of household, spiritual, and social events that create the necessity for elegant clothes. Within the US, then again, requests for dailywear are extra frequent. The ranges on provide at department shops are due to this fact particular and totally different.
How do you envision the way forward for the retail and trend market, significantly in mild of current traits and adjustments?
2024 noticed curiosity within the return of ceremonies and we have been prepared: our firm was among the many first to create particular capsules for spiritual ceremonies and has for years created top-quality Stylish and Couture strains for infrequent put on.
You may uncover the brand new MONNALISA SS25 assortment in New York on the Kids’s Present on July 29-30, 2024
Store present MONNALISA assortment right here
Study extra about Kids’s Present right here
Learn extra information about Kids’s trend right here
Footage utilized in article:
Idea, model, pictures: Aleksandra Ataca
Mannequin: Emily Vladi represented by Past Magnificence Company
Wardrobe: MONNALISA
Location: Bal Harbour Retailers, Miami.
